Design, Project Management
2022
Project44 Social Refresh
At project44, I collaborated with the creative team to develop a new design system for marketing materials, spanning organic and paid social media, audiograms, and print collateral. Leveraging the existing brand system, we worked closely with the broader marketing team to refine and elevate the brand’s visual identity.
Partnering with the VP of Creative, I helped enhance brand perception by developing a new organic social creative identity, driving a 150% increase in followers in under nine months. I also created interactive social posts to generate excitement for a monthly webinar series and designed printed materials to better inform prospective clients and partners about project44’s offerings.