Art Direction, Design, Project Management
2023-2025

Limelight Hotels

As part of its growth and evolution, Limelight underwent a rebrand with a new logo and brand guidelines. I led and managed the brand rollout across all properties, ensuring a seamless transition. This involved refreshing all print and digital assets, collateral, and displays while maintaining brand integrity.

Additionally, I managed and art directed interior and exterior signage across four properties, overseeing production and execution. I also guided photo direction, led photoshoot production, and designed branded merchandise and marketing materials to enhance the guest experience.

Photo Credit: Monaco Signs and Oliver Sutro