A comprehensive, integrated advertising campaign tailored to the seasonal and dietary needs of Kroger shoppers.

Collaborating with the digital marketing team, I helped develop a multi-quarter campaign centered around the trending concept of Blue Zones, strategic brand partnerships, and relevant recipes. To bring the story to life, I designed and built custom blog posts that seamlessly combined food, recipe, and lifestyle imagery, creating an engaging and visually compelling experience.

Each story featured quick tips and product recommendations, encouraging readers to explore and purchase featured items. Additionally, I designed a variety of social media posts and stories to drive engagement and interaction while reinforcing key editorial content.