Ajax is a new restaurant within the Limelight Denver and a sister location to Ajax Tavern in Aspen. With the direction of brand guidelines, I played a key role in bringing its identity to life. I applied the new brand identity across all marketing materials, restaurant collateral, and branded products, ensuring a cohesive and engaging visual presence.

To support the restaurant’s launch, I art directed a lifestyle and architectural photoshoot, capturing the essence of the space for use across marketing channels, including the website and paid media. Collaborating closely with the restaurant team, I designed menus, event collateral, and other branded assets to enhance the guest experience.

Additionally, I managed and led the art direction for both interior and exterior signage, overseeing the entire process from concept development to installation, ensuring every detail aligned with the brand’s vision.

Photo Credit: Emma Fishman